The term social media refers to technologies, platforms, and services that enable individuals to engage in communication from one-to-one, one-to-many, and many-to-many.
Media convergence. (2019). In Encyclopædia Britannica.
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network.
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the United States and the world. PRC conducts public opinion polling, demographic research, content analysis and other data-driven social science research. (About PRC)