Research Guides: Marketing: Consumer Behavior

Demographics & Spending

Sage Data (Statistical Datasets) This link opens in a new window
- Life Stages
- Media Use
- Health
- Sales Potential
- Spending
Select Browse by Subject and then EASI Analytics to get started.
Statista This link opens in a new window
- Consumer Surveys
- Market Studies
- Dossiers
Search by keyword, or select Reports at the top of the database homepage to get started.

RKMA Handbook Series This link opens in a new window
Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace.

Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.

Available Publications: