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Marketing

Sites and sources of information for students, faculty, and staff.

Demographics & Spending

RKMA Market Research Handbook Series


Available Publications:

  • Business-to-Business Marketing 2018-2019

  • Consumer Behavior 2019-2020

  • Consumer Marketing 2018-2019

  • Consumer Use Of The Internet & Mobile Web 2018-2019

  • Entertainment, Media & Advertising Market Research Handbook 2019-2020

  • Healthcare Business Market Research Handbook 2019-2020

  • International Consumer Markets 2018-2019

  • Leisure Business Market Research Handbook 2019-2020

  • Restaurant, Food & Beverage Market Research Handbook 2018-2019

  • Retail Business Market Research Handbook 2019-2020

  • Sports Marketing 2018-2019

  • Travel & Tourism Market Research Handbook 2019-2020

Book Cover
Book Cover
Book Cover
Book Cover
Book Cover