Research Guides: Marketing: E- Commerce

Electronic Commerce

E-commerce is the process of conducting business online through sales transactions and information exchange. There are a number of applications of e-commerce, including online retailing and electronic markets, and online auctions. E-commerce offers many benefits to businesses, including the widening of its marketplace and the reduction of operating costs. E-commerce is often combined with other channels as part of a business's marketing and sales efforts. As with any marketing and sales efforts, careful consideration needs to be given regarding how to best present the business on its website. There are a number of considerations to be taken into account in order to develop a website that will help the organization to maximize the effectiveness of its e-commerce efforts.

Wienclaw, R. A. (2019). E-Commerce. Salem Press Encyclopedia.

Library Databases

Passport (via Euromonitor International) This link opens in a new window
This database has Country Reports with information on the digital consumer.
1. Accept the terms of agreement
2. Select the DIGITAL CONSUMER option under the heading CONSUMERS at the top of the screen
3. Select your country from the COUNTRY REPORTS box (if available)

Country Commercial Guides
This website has information for over 125 countries prepared by trade and industry experts at U.S. embassies worldwide.
1. Select a country from the drop down menu
2. Expand the section on the left of the guide: Selling US Products and Services
3. Select ECommerce (if available)

Websites

Association for Data-Driven Marketing and Advertising - Australia The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today's marketing industry (ABOUT).
BuddeComm BuddeComm is an independent research and consultancy company, focusing on the telecommunications market and its role within the digital economy. (ABOUT)
comScore comScore is a recognized global leader in cross-platform measurement of audiences, advertising and consumer behavior. Built on precision and innovation, comScore combines proprietary TV, digital and movie viewing data with vast demographic details to measure consumers’ multiscreen behavior at scale. With more than 3,200 clients and a global footprint that spans more than 70 countries, comScore is delivering the future of media measurement. (ABOUT)
Direct Marketing Association - United Kingdom The UK DMA is a trade organization which seeks to advance all forms of direct marketing. It is based in the United Kingdom, but its members include companies from other countries as well. (ABOUT US)
eCommerce Europe Ecommerce Europe is the association representing 75,000+ companies selling goods and/or services online to consumers in Europe. Founded by leading national e-commerce associations, Ecommerce Europe is the voice of the e-commerce sector in Europe. (ABOUT US)
European eCommerce And Omni-Channel Trade Association eCommerce is in the spotlight of the EU legislator. Many issues discussed in Brussels will have an impact on online sales. EMOTA is covering a long list of policy dossiers which are highly relevant for e-commerce, whereby the focus lies on the removal of barriers to and facilitation of cross-border sales. (ABOUT EMOTA)
Federation of European Direct and Interactive Marketing FEDMA is the Federation of European Direct and Interactive Marketing and represents the interests of data-driven marketers from across Europe in Brussels. It operates mainly through the participation of European DMAs and significant companies who have an interest in influencing legislation. (FEDMA: WHO WE ARE)
International Telecommunications - Statistics The Telecommunication Development Sector (ITU-D) fosters international cooperation and solidarity in the delivery of technical assistance and in the creation, development and improvement of telecommunication and ICT equipment and networks in developing countries. (ABOUT)
Internet World Stats Internet World Usage Statistics include data for all countries and regions of the world, population statistics, ecommerce and telecommunications information. (ABOUT)