Research Guides: Marketing: Direct Marketing

Direct Marketing

The use of the mail delivered by the U.S. Postal Service or other delivery services as an advertising media vehicle.

American Marketing Association, AMA Dictionary

Compile a list of companies:

Business Source Complete (via Ebsco) This link opens in a new window
1. Select COMPANY INFORMATION
2. Leave the search field blank
3. Scroll down and limit results by ZIP code, revenue, or NAICS code
4. Click Search
D&B Hoovers This link opens in a new window
1. Select BUILD A COMPANY LIST
2. Search by location, company size, company type, industry, and more
Mergent Online This link opens in a new window
1. Use the ADVANCED SEARCH tab
2. Search by corporate information, industry, financials, executives, and more

Read these publications in a library database:

DM News
Trade journal with an advertising and public relations focus.
Multichannel Merchant
Trade journal with an advertising and public relations focus, publishing and book trade.
Target Marketing
Business And Economics--Marketing And Purchasing