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Marketing

Sites and sources of information for students, faculty, and staff.

Company & Industry

IBISWorld

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Getting Started

See the below video tutorial:

Additional Guides

Company Research

Company Research

This guide lists recommended databases and websites to use for company research including resources that provide information on company financials, overviews, articles, SWOT analyses, ratios, organization charts and historical company data.

Industry Research

Industry Research

This guide lists books and databases useful in locating industry information including overviews, ratios, codes and financial performance.

Business Plans

This guides provides information on writing a business plan.