Research Guides: Marketing: Topic Overviews

Topic Overviews

Begin your research by reviewing a broad subject overview that will provide a framework for understanding the topic. Try these library databases to find brief histories, important statistics, and related authoritative information.

MARKETING INSTRUCTION HANDOUT
Use this handout to get started in your Marketing class. Common questions, search terms, and common databases (with instructions) are included.

CQ Researcher This link opens in a new window
Coverage of the most important issues and controversies of the day, including pro-con analysis. Help Video
SAGE Knowledge This link opens in a new window
Hundreds of encyclopedias and handbooks on key topics in the social and behavioral sciences. User Guide

Marketing

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Topic Overviews