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Finance: Ratios (Financial and Advertising)

This guide lists eBooks and databases with information related to finance.

Company Ratios

Try these library databases:

Industry Ratios

Industry ratios can be found in several different resources. Different publishers have different measures for industry ratios and don't all cover the same industries.  If you are having trouble figuring out what the ratios mean or how they are configured, each publisher has a detailed description in the beginning of their printed resource.

Try these library databases:

Advertising Ratios & Budgets