Research Guides: Finance: Ratios (Financial and Advertising)

Company Ratios

Try these library databases:

D&B Hoovers This link opens in a new window
Annual company reports, ratio data, executive information, analyst reports, SWOT analyses, credit ratings and recent developments. Also includes, industry reports. Help Guide
Mergent Online This link opens in a new window
Global company financials, descriptions, history, property, subsidiaries' officers and directors, long-term debt and capital stock information. Help Guide
Morningstar Investment Research Center This link opens in a new window
Real-time access to comprehensive data and independent analysis on thousands of investments, spanning mutual funds, stocks, exchange-traded funds, and closed-end funds.

Industry Ratios

Industry ratios can be found in several different resources. Different publishers have different measures for industry ratios and don't all cover the same industries. If you are having trouble figuring out what the ratios mean or how they are configured, each publisher has a detailed description in the beginning of their printed resource.

Try these library databases:

D&B Hoovers This link opens in a new window
Annual company reports, ratio data, executive information, analyst reports, SWOT analyses, credit ratings and recent developments. Also includes, industry reports. Help Guide

Advertising Ratios & Budgets

Advertising Ratios and Budgets (Schonfeld & Associates)
An annual publication of historical and forecasted advertising budgets and ratios:
- Companies by industry class and SIC number
- Top 1,000 companies by size of budget
- Top 1,000 companies by budget growth rate
- Companies alphabetically by company name
- Industry composites by industry class
- Industry composites by size of budget
- Industry composites by budget growth rate
- Industry composites alphabetically by industry name