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Social Media Marketing: Influencers

What is an Influencer

Influencer marketing

Influencer marketing is a form of social media marketing that uses influential people online to share brand messaging with their audiences in the form of sponsored content. It is a broadened form of a celebrity endorsement that applies to more people because of the rise of social media. With the popularity of blogs, video channels, and other social media pages has come a new way to define celebrity. Although they still are used, marketers no longer need to rely solely on traditional celebrities such as movie and television stars and athletes to get the word out about a particular product. Instead, marketers now can choose to have a blogger, for example, post about their product and use that person's following and influence to engage an audience and sell products. The reason for this is because many consumers now want to base their purchasing decisions on the thoughts of other consumers like them, not just celebrities.

 

Quoted from:
Boone, L. (2020). Influencer marketing. Salem Press Encyclopedia.
https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=ers&AN=121772862&site=eds-live&scope=site&custid=s8425478


Understanding Influencer Marketing And Why It Is So Effective

Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand's products or services through various media outlets such as Instagram and YouTube. Not to be confused with celebrity endorsements, influencer marketing does more than just attach a well-known celebrity to a brand. Influencers must be trusted figures within a niche community and retain a loyal following. In addition, they typically possess knowledge or experience about what they are advertising.

 

Quoted from:
Mathew, J. (2018, July 30). Understanding influencer marketing and why it is so effective. Forbes. 
https://www.forbes.com/sites/theyec/2018/07/30/understanding-influencer-marketing-and-why-it-is-so-effective/?sh=6734953571a9

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