Research Guides: Social Media Marketing: Databases

Search E-Books

Search Articles & E-Books tool
How to find and use the Search Articles & E-Books tool. This is a good place to start your research process as it searches many, but not all, of the library's databases simultaneously.
Search EBSCO E-Book Collections
How to search for available E-Books through the EBSCO E-Book Database
Search ProQuest E-Book Central
How to search for E-Books through the ProQuest E-Book collection.
ProQuest E-Book Central Accessibility
Accessibility options for ProQuest E-Book Central.

Searching the Databases

To search the Library databases for articles, the simplest place to start is by clicking SEARCH ARTICLES AND E-BOOKS on the library homepage. These keywords and topics can be searched on the library databases and on Google for sources outside the library. As always, make sure to vet your sources.

Keywords – for exploring a this topic

Facebook	Twitter	YouTube
Social Media	Influencer	Social Marketing
Likes	Impressions	Disinformation
Misinformation	Subscriptions	Followers
Sponsored Post	Advertising	Tutorials
Instagram	Snapchat	Content
InstaCheck	Fake Followers	Marketing Plan
The Metaverse	Meta Platforms, Inc.	Content moderation

Databases

Discovery (via EBSCO) This link opens in a new window
Discovery searches many of the library databases and websites in one-click. Use the Discovery search box to learn more about a topic, identify keywords and phrases for more advanced searching, and review lots of search results that can be filtered by discipline and publication date. Help Guide
Academic Search Complete (via Ebsco) This link opens in a new window
Multidisciplinary and peer-reviewed journals, periodicals, reports, and eBooks with comprehensive coverage in key areas of academic study.Help Guide
Business Source Complete (via Ebsco) This link opens in a new window
All disciplines of business are included--marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, eBooks, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, Company profiles, SWOT analyses and more. .
Help Guide
Congress.gov This link opens in a new window
Access legislative information including bills, resolutions, activity in Congress, committee information, presidential nominations and treaties.
CQ Researcher This link opens in a new window
Coverage of the most important issues and controversies of the day, including pro-con analysis. Help Video
Sage Data (Statistical Datasets) This link opens in a new window
Explore a vast collection of U.S. and international statistics. With this dynamic tool, you can scan and search the contents of billions of datasets, compare and contrast variables of interest, and create customized views in tables, maps, rankings, and charts. Views also include descriptive summaries of the datasets and data sources. Datasets cover a wide range of subjects – including business, finance, banking, economics, sociology, political science, demography, agriculture, education, international studies, criminal justice, housing and construction, labor and employment, energy resources and industries, and more. Sources include public, private/commercial, and nongovernmental organizations. Help Guide
Gale eBooks This link opens in a new window
Formerly Gale Virtual Reference Library (GVRL). Digital access to reference and handbooks on company information, economics, industry information, and consumer behavior. Help videos
PAIS Index (via ProQuest) This link opens in a new window
Continually updated records for over half a million journal articles, books, government documents, statistical directories, grey literature, research reports, conference papers, web content, and more on public affairs, policy, and politics. PAIS (Public Affairs Information Service) Help Guide
Passport (via Euromonitor International) This link opens in a new window
A global market research database providing insight on industries, economies, and consumers worldwide. Help Guide
ScienceDirect - College Edition This link opens in a new window
Search for peer-reviewed journals, articles, and open access content. The library has access to the Social and Behavioral Sciences subject collection of journals. View Help Tutorials Topics and Help Tutorials
Statista This link opens in a new window
Find statistics, consumer survey results, and industry studies from over 22,500 sources on over 60,000 topics in 600 industries from 50+ countries. Help Video
UNdata This link opens in a new window
Search a variety of statistical resources compiled by the United Nations (UN) and other international agencies. Numerous databases or tables collectively known as "datamarts" contain over 60 million data points, covering a wide range of statistical themes including agriculture, crime, communication, development assistance, education, energy, environment, finance, gender, health, labour market, manufacturing, national accounts, population and migration, science and technology, tourism, transport and trade. Getting Started
US Major Dailies (via Proquest) This link opens in a new window
Full-text of print articles from The New York Times, The Wall Street Journal, The Los Angeles Times, The Chicago Tribune, and The Washington Post.
Wall Street Journal This link opens in a new window
Sign up for free access provided by the Business Library using your GGU email.