Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.
Lead your demand planning process to excellence and deliver real value to your supply chain. In Demand Forecasting Best Practices you''ll learn how to: Lead your team to improve quality while reducing workload Properly define the objectives and granularity of your demand planning Use intelligent KPIs to track accuracy and bias Identify areas for process improvement Help planners and stakeholders add value Determine relevant data to collect and how best to collect it Utilize different statistical and machine learning models An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. Demand Forecasting Best Practices teaches you how to become that virtuoso demand forecaster. This one-of-a-kind guide reveals forecasting tools, metrics, models, and stakeholder management techniques for delivering more effective supply chains.