Research Guides: Business Plans: Marketing Information

Target market analysis, sales and marketing strategies

Marketing information is an essential part of composing a business plan. Use these Business Library databases to assess target markets and identify demographic trends to tailor your plan.

Statista This link opens in a new window
Find statistics, consumer survey results, and industry studies from over 22,500 sources on over 60,000 topics in 600 industries from 50+ countries. Help Video
Passport (via Euromonitor International) This link opens in a new window
A global market research database providing insight on industries, economies, and consumers worldwide. Help Guide
Data-Planet Statistical Datasets This link opens in a new window
Expand "Browse by Source" to Easi Analytics, then to "Market Planner [year]"
Gale eBooks This link opens in a new window
Formerly Gale Virtual Reference Library (GVRL). Digital access to reference and handbooks on company information, economics, industry information, and consumer behavior. Help videos
RKMA Handbook Series This link opens in a new window
Download handbooks focused on marketing and the consumer marketplace. About RKMA.
Ad Age (Advertising Age) This link opens in a new window
ACCESS NOTE: Student login = students@my.ggu.edu + studentaccess. Faculty/Staff login = faculty@ggu.edu + staffaccess.

Advertising and marketing industry news. Data on marketers, ad campaigns, and advertising spending by company and industry-wide. Download Fact Packs: annual guides to industry data that draw on rankings and analysis in the Ad Age DataCenter.