Since 2013, the Hindu American Foundation has led efforts in California and nationwide to recognize October as Hindu American Awareness and Appreciation Month (HAAAM). October is significant because it is often when major Hindu holidays such as Navaratri and Diwali are celebrated and is the birth month of Mahatma Gandhi.
Hindu Heritage Month (HHM) is a global movement highlighting Hinduism as a tradition and contributions Hinduism has made to human society. As a partner organization that supports the global HHM movement, HAAAM seeks to highlight the Hindu-American experience, emphasizing the community’s contributions and challenges to life in the United States, both historically and currently.