Niche markets are very specific market segments within a broader segment. The competitors might be large companies which have a division/subsidiary devoted to a niche line. Or a list of competitors might consist of many small players.
Try these databases to see if they include your chosen small market segment:
Encyclopedia of Associations: National Organizations of the U.S.
Gale Directory of Publications and Broadcast Media
Research Centers Directory
Consultants & Consulting Organizations Directory
Publication Date: 2017
Encyclopedia of Emerging Industries is a resource within the Gale Virtual Reference Library database. Examples of niche industries are boutique wineries, real escape rooms and organs on a chip.
Encyclopedia of Associations: National Organizations of the U.S.
Search your niche by keyword more than 23,000 organizations in categories such as trade, business, and commercial; legal, governmental, public administration, and military; cultural; educational; veterans, hereditary, and patriotic; athletic and sports; fan clubs, and more.
Gale Directory of Publications and Broadcast Media
Search your niche by keyword to see if there are magazine or journals that cover it.
Research Centers Directory
Search your niche by keyword North America’s top nonprofit research and educational organizations
Consultants & Consulting Organizations Directory
Search your niche by keyword U.S. & Canadian consultants, representing more than 400 specialties.
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