Niche markets are very specific market segments within a broader segment. The competitors might be large companies which have a division/subsidiary devoted to a niche line. Or a list of competitors might consist of many small players.
Try these databases to see if they include your chosen small market segment:
Encyclopedia of Associations: National Organizations of the U.S.
Gale Directory of Publications and Broadcast Media
Research Centers Directory
Consultants & Consulting Organizations Directory
Discovery searches many of the library databases and websites in one-click. Use the Discovery search box to learn more about a topic, identify keywords and phrases for more advanced searching, and review lots of search results that can be filtered by discipline and publication date. Help Guide
This tool searches across many, but not all, library databases simultaneously. Help Guide
Find relevant ebooks and chapters; read online; search within the ebook; and highlight, take notes and bookmark pages in your online copy, stored on your bookshelf for you. Help Video
Save and print eBook chapters, export citations, cite information, and search within chapters. Help Video
More than 40,000 eBooks, videos, and interactive tutorials. Especially strong for IT and business-related resources