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Industry Research: Home

This guide lists books and databases useful in locating industry information including overviews, ratios, codes and financial performance.

Research Tips

Research doesn't have to be painful!

Searching takes patience. If you don’t find what you need, try changing where or how you look for the info. Try changing search terms.

Keep track of citation info throughout the research and writing process.

If you have been searching for 20 minutes without finding what you need, get help from a librarian.

Getting Started

Welcome to the Industry Research Guide!

This guide is here to help you by providing information, tips, and links to resources relevant to your academic success. Use the tabs at the top of the page to get started.

Remember that you can always contact a librarian if you ever need help in your academic endeavors!

Industry names

Why do I have so many names for the industry my company is in?

Two annoying but true facts, and what to do about them:

Annoying fact #1: Different databases will refer to the same industry by different names. This happens because there are many industry classification systems in use, and some of them are specific to the databases we use.
What to do: Start by searching for your company in the database, then click on the linked industry report.

Annoying fact #2: Different databases classify the same company in different industries. This happens because many companies operate in more than one industry, or their operations can be classified in more than one way.
What to do: Pick one industry to focus on -- the one with the most information available.

Subject Guide

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