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Marketing: Home

This guide lists books, databases, and websites on a variety of marketing topics including: consumer behavior, advertising, direct marketing, finding demographics and much more.

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Reference Books on Marketing

General Reference

The library has two sections of reference material. The first (Reference) is located on the basement level of the library. The second (Ready Reference) is located at the Information desk. Below are some suggested titles to get you started.


Demographics

Marketing databases don't always have the level of demographic information you might need for your research. Here are a few resources in the library that can help. 

And check out the library's great list of books from New Strategist Publications  Additional consumers/generations demographic sources from this publisher are available in ProQuest Ebook Central . Click on advanced search and search by publisher: New Strategist.

 

 

Subject Guide

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Allegra Porter
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