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Marketing: Home

This guide lists books, databases, and websites on a variety of marketing topics including: consumer behavior, advertising, direct marketing, finding demographics and much more.

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Getting Started

Welcome to the Marketing Research Guide

This guide will help you find information on:

  • Consumer behavior
  • Advertising
  • Direct marketing

You can also access resources for your research including:

  • Articles & Statistics
  • Books & eBooks
  • Reports
  • Journals & Magazines
  • Websites
  • Videos

The databases and online resources included in this guide are paid and licensed for you by the Business Library at Golden Gate University.

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