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Marketing: Home

This guide lists books, databases and websites on a variety of marketing topics including: consumer behavior, advertising, direct marketing, finding demographics and much more.

New Books: Marketing

Search the Library

 Summon searches most of the Library's resources


Search the Libraries Catalog for books, journals, and more


Journal Finder


Books on Marketing

Marketing Reference Books

Find useful marketing resources in the reference section.


Marketing databases don't always have the level of demographic information you might need.  Here are a few resources in the library that can help. 

And check out the library's great list of books from New Strategist Publications.

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