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Featured Report:

The Amazon Effect - US - December 2018

Amazon offers a simple proposition that consumers want and are willing to pay for in the case of Prime: convenience, low prices, vast product selection, and fast delivery. Not only does it deliver on this value proposition repeatedly, earning high levels of customer satisfaction and trust, but it also continues to redefine convenience as it unapologetically forays into new territory. That is the “Amazon effect.” (Smith, D.)


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