Marketing  

Here's a live feed from ClickZ, where you can find articles, statistics and research on interactive marketing trends and techniques.

Loading...

 

 View Feed

Welcome to the Marketing LibGuide!

By using the University Library's resources instead of fishing around with Google, you are making a great decision that will save you time in the long run. This page has research tips and strategy suggestions. Use the tabs at the top of the page to get started with library and web sources for your research.

You can always visit, call (415)442-7244, email, or IM a librarian, and you may also use the contact info on this page to reach me directly. Online assistance may only take you part way -- please feel free to schedule an in-person or phone consultation for research assistance tailored to your needs!

- Keep track of citation info throughout the research and writing process. The University Library's citation guide is one of the best on the web.  You can also read the APA style guide to electronic references online.

- If you are looking for a topic, or have a topic that needs to be refined into a great research question, this is the moment to do some background research. Use the encyclopedia or other reference books, or try some quick-and-dirty searches in wikipedia or google -- this reading probably won't make it into your final draft, but will help you make good choices about which direction to take your project. Read around to generate ideas about subtopics, controversial issues, key players, and current events in the field you're researching.

- If you have been searching for 20 minutes without finding what you need, get help from a librarian.