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Marketing: Home

This guide lists books, databases and websites on a variety of marketing topics including: consumer behavior, advertising, direct marketing, finding demographics and much more.

New Books: Marketing

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Books on Marketing

Marketing Reference Books

Find useful marketing resources in the reference section.


Demographics

Marketing databases don't always have the level of demographic information you might need.  Here are a few resources in the library that can help. 

And check out the library's great list of books from New Strategist Publications.

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