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Digital Marketing & E-commerce: Global E-Commerce Assignment

This guide lists useful books and databases for the MKT 352 global e-commerce assignment. Use this guide to find country and market research reports, as well as information on e-commerce and emerging markets.

Global E-Commerce

The Assignment:

You will be assigned a country. Investigate the current nature, scope, and penetration of the internet and e-commerce in that location.

  • Identify any issues impacting e-commerce.
  • What are the problems and opportunities?
  • Illustrate with facts and examples.
  • Include an overview of the common uses of the internet in the country, barriers to e-commerce adoption, governmental or infrastructure constraints or supports.
  • Use at least 3 credible sources.

Suggested Search Terms

Search Terms

Try a few of these search terms in different databases:

  • electronic commerce
  • e-commerce
  • electronic business
  • internet marketing
  • internet advertising
  • digital marketing
  • digital distribution
  • mobile commerce
  • m-commerce
  • social commerce

Add the country as an additional search term.

Getting Started

Use this research guide to help with your global e-commerce research.

  • Take a minute before you start searching to plan your strategy.
  • Start by reading a profile or other background source on your country.
  • Take notes on what interests you and what you still have questions about.
  • Check out some of our other research guides listed below.
  • Click on the tabs above for information on helpful databases and books for your research.

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