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Digital Marketing & E-commerce: Global E-Commerce Assignment

This guide lists useful books and databases for the MKT 352 global e-commerce assignment. Use this guide to find country and market research reports, as well as information on e-commerce and emerging markets.

The Assignment

You will be assigned a country. Investigate the current nature, scope, and penetration of the internet and e-commerce in that location.

  • Identify any issues impacting e-commerce.
  • What are the problems and opportunities?
  • Illustrate with facts and examples.
  • Include an overview of the common uses of the internet in the country, barriers to e-commerce adoption, governmental or infrastructure constraints or supports.
  • Use at least 3 credible sources.

Getting Started



The databases and online resources included in this guide are paid and licensed for you by the Business Library at Golden Gate University.

Search the Library

 Summon searches most of the Library's resources


Search the Libraries Catalog for books, journals, and more


Journal Finder


25 Percent of Global Ad Spend Goes to Google or Facebook

Infographic: 25 Percent of Global Ad Spend Goes to Google or Facebook | Statista You will find more statistics at Statista

Subject Guide

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