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Digital Marketing & E-commerce: Global E-Commerce Assignment

This guide lists useful books and databases for the MKT 352 global commerce assignment. Use this guide to find country and market research reports, as well as information on e-commerce and emerging markets.

Global E-Commerce

Your Task:

Pick a country (other than the United States or countries included in the assigned reading) and research the current nature, scope, and penetration of the internet and e-commerce in that location.

  • Identify any issues impacting e-commerce.
  • What are the problems and opportunities?
  • Illustrate your summary with facts and examples.
  • Include an overview of the most common uses of the internet in the country, barriers to adoption, governmental or infrastructure constraints.
  • Cite your sources.

Suggested Search Terms

Search Terms

Try a few of these search terms in different databases:

  • electronic commerce
  • e-commerce
  • electronic business
  • internet marketing
  • internet advertising
  • digital marketing
  • digital distribution
  • mobile commerce
  • m-commerce
  • social commerce

Add the country as an additional search term.

Getting Started

Use this research guide to help with your global e-commerce research. Take a minute before you start searching to plan your strategy. Start by reading a profile or other background source on your country. Take notes on what interests you and what you still have questions about. Check out our research guide on the research process. 

Try a library search using Summon to find reputable sources (articles, electronic books, and more) to support your research.


Browse the A-Z Databases list for more research tools to get you started. More information about specific databases is included in this guide. Use the tabs above to navigate through additional information.

Search the Library

 Summon searches most of the Library's resources


Search the Libraries Catalog for books, journals, and more


Journal Finder


Films on Demand

Includes over 2,300 business & economics videos. Search and watch brief segments of videos. Special features allow you to organize and bookmark clips, create and share playlists, and personalize folders.

Browse films on Business & Economics

Subject Guide

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Allegra Porter
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