University Library Research Guides - Browse By Subject
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Marketing
Contemporary Public Relations
by Sarah Ross - Last Updated Apr 8, 2014
This guide lists recommended books, journals, databases and websites covering public relations and consumer behavior. General research tips and search strategies for locating PR information are also provided.
Global E-commerce
by Sarah Ross - Last Updated Nov 20, 2013
This guide lists useful books and databases, for the MKT 352 global commerce assignment, where you can find country and market research reports as well as information on e-commerce and emerging markets.
Marketing
by Sarah Ross - Last Updated Mar 29, 2014
This guide lists books, databases and websites on a variety of marketing topics including: consumer behavior, advertising, direct marketing, finding demographics and much more.
Marketing and New Media
by Sarah Ross - Last Updated Jan 15, 2014
This guide lists recommended resources, including books and e-books, on marketing and new media.
Mobile Trends
by Sarah Ross - Last Updated Nov 20, 2013
This guide lists books, databases and websites covering mobile usage trends, mobile marketing and social media as well as APA citation examples for citing social media.

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