University Library Research Guides - Browse By Subject
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Marketing
DBA 821: Marketing Management
by Aira Lipson - Last Updated Jul 25, 2014
This guide lists resources that are useful for doctoral students conducting research on topics in marketing.
Marketing
by Natasha Isajlovic-Terry - Last Updated Jul 24, 2014
This guide lists books, databases and websites on a variety of marketing topics including: consumer behavior, advertising, direct marketing, finding demographics and much more.
Marketing and New Media
by Natasha Isajlovic-Terry - Last Updated Jul 24, 2014
This guide lists recommended resources, including books and e-books, on marketing and new media.
MKT 352: Digital Marketing & E-commerce
by Natasha Isajlovic-Terry - Last Updated Jul 7, 2014
This guide lists useful books and databases, for the MKT 352 global commerce assignment, where you can find country and market research reports as well as information on e-commerce and emerging markets.
Mobile Trends
by Natasha Isajlovic-Terry - Last Updated Jul 24, 2014
This guide lists books, databases and websites covering mobile usage trends, mobile marketing and social media as well as APA citation examples for citing social media.
Public Relations
by Natasha Isajlovic-Terry - Last Updated Jul 23, 2014
This guide lists recommended books, journals, databases and websites covering public relations and consumer behavior. General research tips and search strategies for locating PR information are also provided.

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