Databases
The following resources provide access to different types of information you may need to include in a business plan. Each description can give you an idea of what this resource can provide.
- BusinessDecisionBusinessDecision enables you to research consumer market data, demographic data, market segmentation data, and income data by geographic areas. Using GIS mapping technology, you will be able to customize the data by addresses, ZIP Codes, cities, and much more. Use the Express Login option to access.
- GMID (Global Market Information Database)Provides statistics and reports on national and international consumer and industrial markets, company profiles, lifestyle indicators and analysis, and country demographic, economic and marketing statistics.
- IBISWorldThe IBISWorld USA Industry Reports Database provides access to information on many industries in the US Economy including over 700 reports categorized by the North American Industry Classification System (NAICS). Each IBISWorld USA report is updated every four months and provides an overview of the industry, competitor information, market share data, and more.
- Mintel OxygenOffers extensive market research reports covering the US and International marketplace. Reports combine data & analysis of the competitive branding landscape, market-share analysis and consumer profiles. You must create a personal profile in Mintel to access the database; any email address can be used to do this, simply follow the link to "create a personal profile."
- SimplyMapSimplyMap is a mapping application that changes the way you use and interact with complex data. SimplyMap enables users to quickly create professional thematic maps and reports using powerful demographic, business, and marketing data.
- Small Business Resource Center (via Gale)Content covers all major areas of starting and operating a business, including accounting, finance, human resources, management, marketing, tax and more.
- SRDS (Standard Rate Data Services)The Local Market Audience Analyst delivers demographic, segmentation, and targeting data for media planners and consumer marketers. NOTE: SRDS works best with the Internet Explorer web browser.
- Standard & Poor's Net AdvantageSearch for surveys of U.S. industries, financial and directory information on U.S. companies and profiles of mutual funds.
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