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Contemporary Public Relations  

This guide lists recommended books, journals, databases and websites covering public relations and consumer behavior. General research tips and search strategies for locating PR information are also provided.
Last Updated: Feb 10, 2013 URL: http://ggu.libguides.com/PR Print Guide RSS UpdatesShareThis

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PR Research: Getting Started

Welcome to the Public Relations Research Guide!

By using the University Library's resources instead of fishing around with Google, you are making a great decision that will save you time in the long run. This guide is here to help you get familiar with the resources available to you with your GGU ID card, as well as some trusted sources on the web. This page has research tips and strategy suggestions; use the tabs at the top of the page to explore specific topics.

 

Research Tips

- If you have been searching for 20 minutes without finding what you need, get help from a librarian.

- Keep track of citation info throughout the research and writing process.  Visit the library's citation guide if you need help!

- Searching takes patience.If you don’t find what you need, try changing where or how you look for the info.

- Scan what you have found so far to find out what you still need.

Need help?  Ask a librarian!

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