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Public Relations   Tags: consumer behavior, marketing, public relations  

This guide lists recommended books, journals, databases and websites covering public relations and consumer behavior. General research tips and search strategies for locating PR information are also provided.
Last Updated: Jul 23, 2014 URL: Print Guide RSS Updates

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Research Tips

- If you have been searching for 20 minutes without finding what you need, get help from a librarian.

- Keep track of citation info throughout the research and writing process. Visit the library's citation guide if you need help!

- Searching takes patience.If you don’t find what you need, try changing where or how you look for the info.

- Scan what you have found so far to find out what you still need.

Need help?  Ask a librarian!


    Getting Started with Public Relations Research

    This guide highlights the University Library's resources for public relations research, including finding databases and web sites on your topic. In addition, there is a section on videos.

    Use the catalog to find books on public relations. We have printed books as well as e-books. Use the Advanced Search feature and put in "public relations" in the search box. Change the field box to "SUBJECT". Hit "Submit" for results. Also, try clicking the "Related Subjects" link to find subject headings that are similar or complementary to public relations, like marketing. To get a broader search, simply put in "public relations" in the search box to see what comes up.


    Books on Public Relations

    Below are some of the books the Library has on PR.  Search the Library Catalog for more.

    Cover Art
    The Business of Influence - Philip Sheldrake (Editor)
    Call Number: Online Book
    Publication Date: 2011

    Cover Art
    The New Rules of Marketing and PR - David Meerman Scott
    Call Number: Online Book
    Publication Date: 2011

    Cover Art
    Public relations writing : form and style
    Call Number: HM1221 .N478 2011
    Publication Date: 2011

    Cover Art
    Strategic Planning for Public Relations - Ronald D. Smith
    Call Number: HM1221 .S77 2013
    Publication Date: 2013

    Cover Art
    PR Today - Trevor Morris; Simon Goldsworthy
    Call Number: HD59 .M644 2012
    Publication Date: 2012

    Cover Art
    Marketing public relations
    Call Number: HD59 .G486 2010
    Publication Date: 2010

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